Bespoke is an adjective for anything commissioned to a particular specification. It may be altered or tailored to the customs, tastes or usage of an individual purchaser. Synonyms are “Custom-made”, “made to order”, and “made to measure”. Antonyms are “Off-the-shelf” and “ready-to-wear”. Modding is a slang term that is different but somewhat related. It refers to personalization of an item after manufacture. The word bespoke is derived from the verb to bespeak, meaning to “speak for something”. The particular meaning of the verb form given in the OED, “to speak for, to arrange for, engage beforehand: to ‘order’ (goods)”, is first cited from 1583. The adjective, “bespoken”, meaning “ordered, commisioned, arranged for” is first quoted from 1607. The term is generally more prevalent in British English, for example, bespoke jewellery (e.g. StyleRocks); American English, on the other hand, tends to use the word “custom” instead, as in custom car, custom motorcycle etc. Specific uses include: Bespoke medicine, a movement to better fit treatment to the individual patient Bespoke software, software written to the specific requirement of a customer Bespoke tailoring, men’s clothing made to the individual measurements of the customer Bespoke shoes, shoes that are made to fit the customer’s specifications