“Funding” is the act of providing financial resources, usually in the form of money to finance a need, program, and project, usually by an organisation or government. Generally, this word is used when a firm uses its internal reserves to satisfy its necessity for cash, while the term ‘financing ‘ is used when the firms acquires capital from external sources. Sources of funding include credit, venture capital, donations, grants, savings, subsidies, and taxes. Fundings such as donations, subsidies, and grants that have no direct requirement for return of investment are described as “soft funding” or “crowdfunding”. Funding that facilitates the exchange of equity ownership in a company for capital investment via an online funding portal as per the Jumpstart Our Business Startups Act (alternately, the “JOBS Act of 2012”) (U.S.) is known as equity crowdfunding. Funds can be allocated for either short-term or long-term purposes.